Lara is a highly creative and accomplished Marketing Specialist with impressive business development abilities, her long and very eventful journey in these fields have brought her to where she is now bringing to the table her wit, her strong interpersonal skills, leadership and her keen eyes for potential business ventures.
Lara comes with a lengthy multidimensional experience in Marketing and Management due to her previous roles in key Multinational companies in the region, like Leo Burnett and Beyond Reform and Development a regional consultancy firm that she co-founded in 2010 to help in the construction and the development of several governmental and semi-organizations around the Arab world.
Prior to joining Desert Gate, Lara was the Chief Marketing Officer of Meeting Point Emirates which is one of the leading B2B providers of incoming travel services for professionals worldwide. She was mainly responsible for the company’s UAE sales initiatives, product and new business development, client relationships, market research, media relations, web and electronic services, corporate programs and controlling the UAE budget for third party businesses. Lara with her unparalleled expertise on market analysis and exploitation as well as strategy and business development with a UAE focus is truly a natural addition to Desert Gate’s roster of Sales and Management Team.